JULIA BERGEN
Visual Designer

Liquid Lab

This visual design project was created for a General Assembly final project for fictitious business Liquid Lab, a curated juice company targeted to women aged 25-65.

After conducting market and user research, I developed a neutral palette and hand-drawn illustrations to highlight Liquid Lab's organic, artisan juices. Adding a speckled paper texture to the design nods to the craftsmanship of the brand.

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