ROLE: Art Direction, Model Selection, Photo Retouching, Responsive Design
COMPANY: Zenni Optical
Zenni Optical is a leading online retailer for affordable and stylish eyeglasses. As a lead designer and art director for marketing campaigns, I'm involved in every step of the process...from initial concepting and market research to art directing photoshoots and designing final deliverables. I love digging into a creative brief and ideating new ways to catch consumers' attention while working within a brand's identity.