Extended & Petite Fit Campaigns

Role

Art & Photo Direction, Model & Product Styling, Photo Retouching, Design

Company

Zenni Optical

The Extended & Petite Fit campaigns at Zenni highlighted the new product ranges created to offer a larger variety of sizes and customization to customers. I was inspired by pattern mixing and watercolor textures, which I brought in to the background and the models’ outfits. Pops of color and patterns were used as a nod to individuality and the spring season launch of the collections.