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Responsive Design

ROLE: UX/UI, Art Direction, Branding, Illustration

GENERAL ASSEMBLY VISUAL DESIGN COURSE

I took a Visual Design certificate course at General Assembly and created a responsive website for the fictional client Liquid Lab, a curated juice company. The target demographic was women in their 30's and 40's. I conducted user research and testing and competitive analysis to create a brand and site that would highlight the company's organic, handcrafted juices.

 

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