ROLE: UX/UI, Art Direction, Branding, Illustration
GENERAL ASSEMBLY VISUAL DESIGN COURSE
I took a Visual Design certificate course at General Assembly and created a responsive website for the fictional client Liquid Lab, a curated juice company. The target demographic was women in their 30's and 40's. I conducted user research and testing and competitive analysis to create a brand and site that would highlight the company's organic, handcrafted juices.