highwire-coffee-site-1_Julia_Bergen.jpg

Web Design

ROLE: Creative Direction, UX/UI, Product Photography

COMPANY: Highwire Coffee Roasters

While at Highwire Coffee I lead and managed the redesign of the website, working directly with founders. The main objective was to drive SEO and increase online sales. I utilized a darker UI on the landing page to speak to the rustic branding of the company and brought in product photography to showcase the unique labels of each of the coffees.

highwire-coffee_Julia_Bergen.jpg