ROLE: Creative Direction, UX/UI, Product Photography
COMPANY: Highwire Coffee Roasters
While at Highwire Coffee I lead and managed the redesign of the website, working directly with founders. The main objective was to drive SEO and increase online sales. I utilized a darker UI on the landing page to speak to the rustic branding of the company and brought in product photography to showcase the unique labels of each of the coffees.