ROLE: Creative Direction, UX/UI, Product Photography, Website Management
COMPANY: Highwire Coffee Roasters
While at Highwire Coffee I spearheaded the redesign of the company website. I saw an opportunity to create a more user-friendly and engaged experience. I led and managed the redesign of the website, working directly with founders. More product information, streamlined navigation and store info strengthened SEO and increased online sales. I utilized a darker UI on the landing page to speak to the rustic branding of the company and photographed all coffees to showcase each of their unique labels.