Crest Partners

ROLE

Creative Director & Designer

COMPANY

Crest Partners

Crest Partners is a real estate investment company, specializing in properties in the Bay Area and Pacific Northwest. I worked with the Managing Principle & CEO, Ryan, to create a custom logo and marketing materials for their launch. Ryan is an outdoorsy guy, who loves surfing, and he wanted his company logo to reflect both his personal interests, and represent the beautiful landscapes of the regions his company supports.

The inspiration for the logo was were sea meets tree-line. I wanted the logo to have an organic feel, and incorporate the movement of the ocean to speak to Ryan’s love of surfing. The organic symbol pairs with the professional serif typeface. The color palette carries through the outdoor inspiration with a unique, and unexpected pop of orange.

I provided creative direction and design for Crest Partners, with final deliverables including logo design, color palette creation, presentation design, image sourcing, and marketing materials including business cards, and hat and t-shirt designs.