Granular Pricing Page

ROLE

Web Design, Responsive Design, UX/UI

Company

Granular

Granular is an AgTech SaaS company that creates products to help farmers across the US, Canada, and Brazil run stronger businesses. I was the lead designer for Granular’s first-ever pricing page. I partnered with Product Designers, Product Marketing, User Researchers, Web Dev, and Sales to create a design that would allow prospects to easily navigate each product line and determine the best product/s for their farm. A comparison chart on the page adds transparency for prospective customers to quickly see which features are available across Granular’s three products, and a cost/acre pricing structure provides farmers a quick estimate. I collaborated with the User Research team to test designs throughout the process to help ensure that the final design met both business and user needs.