Extend + Equinox

 ROLE

Art Director & Designer

COMPANY

Extend + Equinox

Extend is a modern product protection start-up, providing a seamless customer experience in an industry typically filled with headaches. Part of the seamless experience is the creative services Extend provides to business partners. The Creative team within Extend acts as an in-house agency of record for Extend clients, providing end-to-end marketing and creative solutions to ensure Extend launches are a success. For the Extend + Equinox partnership, I acted as Art Director & Designer for the campaign, which highlighted Equinox’s Soul Cycle in-home bike.

Equinox’s Soul Cycle utilizes Soul Cycle’s bright yellow, with layered shapes and textures. I pulled in these elements to create new compositions to integrate Extend’s campaign with their existing creative. Final deliverables for launch included launch and post-purchase email design, site banners, social posts, and display ads.