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Face Shape Campaign

Role

Art Direction, UI/UX, Design, Styling, Photo Retouching, Illustration

Company

Zenni Optical

Face Shape is an evergreen campaign on the Zenni website that helps customers find frames that flatter their face shape. I art directed and styled the off-site shoot with twelve models, ensuring consistency of look and feel across touch points. The scope of the project included designing landing pages, emails, illustrations for a quiz, social assets and swag and printed materials for company pop-ups.