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Face Shape Campaign

Role

Art Direction, Design, UX/UI, Illustration

Company

Zenni Optical

Face Shape is an evergreen campaign on the Zenni website that helps customers find frames that flatter their face shape. I enjoyed art directing the two-day, off-site shoot with a total of 12 models. The scope of the project included designing landing pages, emails, illustrations for a quiz, social assets and swag for company pop-ups.